Hollywoodland

The famous Hollywood symbol, originally read Hollywoodland, was constructed in the year 1923 as an advertisement of a new housing development. The sign was left to worsen until in 1949 the Hollywood Chamber of Commerce repaired and removed the last four letters. The sign located at Mount Lee, is now a registered trademark hence cannot be used without the permission of the Chamber of Commerce. The Hollywood Film Industry can be called the Mecca of film industries. Though geographically it is located in Hollywood, it resides in the hearts of millions of film lovers and film related personalities. Hollywood remains and will remain a king, without a scepter.

In October 1929, his Consolidated Film Industries took control of ARC (American Record Corporation, Film Industries, which was providing film processing and financing for many studios in Hollywood. It was as a darkroom accent on Sunset Boulevard for, Consolidated Film Industries in Hollywood, where he worked for four years.

In 1948, the United States Supreme Court handed down its decision in the Paramount case, which had been working its ways through the courts for almost a decade. The court’s decree called for the major studios to divest themselves of their theater chains. In addition to separating theater and producer- distributor companies, the court also outlawed block booking, the fixing of admissions prices, unfair runs and clearances, and discriminatory pricing and purchasing arrangements. With this decision, the industry the moguls built–the vertically integrated studio–died. If the loss of foreign revenues shook the financial foundation of the industry, the end of block booking (a practice whereby the exhibitor is forced to take all of a company’s pictures to get any of that company’s pictures) shattered the weakened buttress. Film making had become a real crap shoot.

 

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